June 21, 2026
Why a WhatsApp bot is a system, not a chat
Connecting an AI model to WhatsApp is easy. Doing it without paying twice for every reply, without hanging, and without a troll draining your account, isn't. Here's what's underneath.
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Notes from the workshop: what it really takes to build AI conversational commerce over WhatsApp.
June 21, 2026
Choosing a brand name you can actually own
The .com is gone, the handles are taken and brands collide. How we picked 'Taituri' — the Strava move — and why naming well is harder than it looks.
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WhatsApp Coexistence: why we had to become a Meta Tech Provider
We wanted a bot and a human to attend the same WhatsApp number. We found out that's not self-serve: you have to become a Meta tech provider. Here's what we learned.
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You're handling people's data: what GDPR forces you to build
A WhatsApp assistant collects numbers, names and conversations. That's GDPR. Here's what you must have in place before the first conversation — and why you can't improvise it.
Read →June 21, 2026
"And now for several clients": why scaling is a whole other product
Making it work for your shop is hard. Making it work for many — each with its own WhatsApp, Shopify, billing and data — is practically starting over. What it really takes.
Read →June 21, 2026
The hidden cost of generative AI (and how not to go broke)
Every generation costs money. In a demo you don't notice; in a service open to the public, one slip drains your account. Rate limits, dedup, abuse and metrics: the boring side that decides whether the business is profitable.
Read →June 21, 2026
From a pretty image to a manufacturable product: the leap nobody talks about
AI hands you a gorgeous image in seconds. Turning that into something a machine can manufacture is a different world: backgrounds, cutouts, vectors, and an invisible handoff that decides whether the order can even be produced.
Read →June 21, 2026
AI is the 10%. Here's the other 90%.
Building a WhatsApp assistant that designs products with AI and sells them on Shopify sounds like a weekend project. It isn't. Here's everything underneath — and why it matters.
Read →June 21, 2026
Actually getting paid: the fine print of selling over WhatsApp with Shopify
Letting the customer pay seems like the trivial part. It's where half the problems hide: tokens that expire, images that don't show at checkout, shipping rates. Here's the reality.
Read →June 21, 2026
Passing WhatsApp App Review without getting rejected
Meta's app review is the gate where most people get stuck. Videos, descriptions that can't look AI-generated, data that takes 24h, and a second verification almost nobody mentions. What we learned.
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